J Parkinson & Sons modernised its communications with a reliable business phone system for funeral directors, connecting two Rotherham sites and supporting its 24/7 on-call service. By bringing broadband, phone licences and handsets together with Wayv, the independent family firm also simplified billing and reduced its overall costs.
Who are J Parkinson & Sons?
J Parkinson & Sons (JPS) is an independent funeral director established in Rotherham in 1873. The family business has served the area for six generations and now operates from Oil Mill Fold in central Rotherham and Rosemary Road in Wickersley.
The company provides a 24-hour, 365-day on-call service. This makes dependable communication essential: families must be able to reach the team when they need help, regardless of the time or day.
Why did JPS need a new phone system?
JPS wanted to modernise its communications and improve reliability across the business. Its existing manual call-divert process was less flexible, while operating two locations created a need for phones that could work together as one system.
The firm had also identified a need for new hardware. Rather than continue managing separate services and contracts, JPS wanted a simpler arrangement covering its handsets, phone licences and broadband.
Why did the funeral director choose Wayv?
Warren Tyler, a fifth-generation member of the family business, valued Wayv’s face-to-face consultation. The proposed solution combined the company’s new handsets, phone licences and broadband within one contract and one bill.
That consolidation made the services easier to manage. It also reduced the company’s overall communications costs while giving both locations access to a modern, connected platform.
What benefits has the Wayv phone system delivered?
- Reliable 24/7 communications: dependable connectivity supports the company’s year-round on-call service.
- Connected locations: both Rotherham sites can operate through the same phone system.
- Simpler billing: handsets, licences and broadband are brought together in one contract.
- Lower overall costs: JPS pays less while benefiting from a more streamlined service.
- Flexible call handling: the mobile app helps staff manage calls across different devices.
- Faster message management: voicemail-to-email sends voice messages directly to an inbox.
- Useful caller information: on-hold messages can share prepaid funeral-plan information and other relevant notices.
How does the mobile app support the on-call team?
JPS moved from a manual divert process to Wayv’s mobile app. The team needed some initial training, but Warren said that once he became familiar with it, the app was “a doddle” to use.
App-based calling gives employees more flexibility across devices. For a funeral director providing continuous on-call support, that flexibility helps the right person remain contactable away from a desk or between locations.
How do voicemail-to-email and on-hold marketing help?
Wayv’s voicemail-to-email feature delivers voice messages straight to the team’s inbox. This creates a convenient record and helps employees manage phone and email enquiries together.
On-hold marketing gives JPS another way to communicate. While callers wait, the phone system can share relevant prepaid funeral-plan information and important notices rather than leaving them in silence.
Why is reliable connectivity important for funeral directors?
Funeral directors handle sensitive, time-critical enquiries. Calls may arrive at any hour, and families expect a calm, dependable response. A resilient phone service, flexible call routing and accessible messages help protect that experience.
Email is also becoming more important for JPS, particularly when sharing documents. Reliable broadband therefore supports both phone calls and the wider communication needs of the business.
Business phone systems for funeral directors
A modern business phone system for funeral directors can connect multiple premises, support out-of-hours teams and bring communications services under one accountable provider. JPS demonstrates how those improvements can be introduced while simplifying administration and controlling costs.
Learn more about Wayv’s communication solutions for professional services.
How can Wayv help your business?
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