In addition to the increased flexibility of new phone systems, there’s an array of functions that can supercharge business operations, which most people aren’t aware of.
Working phone lines and reliable internet connection are necessities for running a business in the modern world. Newer systems have changed the connectivity game, giving businesses new opportunities to optimise their communications with customers.
After many years of teething issues as we moved fully into the digital age, we’re used to expecting – and accepting – comms systems which simply work. Of course, phone functionality is rooted in providing a means of connecting one person’s audio to another in real time – and it isn’t that long since that’s all you could do. Sadly, however, there are still systems that fail to deliver the most basic functionality. And more importantly, traditional phone systems are out of date – both in terms of their infrastructure (the copper phone ISDN/PSTN lines are being discontinued – read more here), and their functionality.
Newer systems reflect current needs of businesses and customers in the modern world. Video calls can now be made from on-desk handsets – thus enabling separate use of your desktop/laptop – while ‘soft phone’ systems provide full flexibility to users, who can take their phone line with them whether they’re working from home, in the office, or out and about.
Phone systems now integrate with other business systems as standard, enabling a more streamlined approach to managing business communications. From voicemail-to-email and fax-to-email software to auto attendants, on-hold marketing and call recording, phone systems are adding more value to businesses than ever before.
And as Artificial Intelligence (AI) progresses, we’re seeing more features become widely available. Automatically generated transcriptions can now be summarised to outline key conversation points and whether the overall feeling of participants was positive or negative.
For managers of teams, or owners who want an overview of call quality, these features are invaluable for the time saved.
For team managers or owners who want an overview of call quality, these features are invaluable in terms of time saved.
The bottom line: Times have changed, and phone systems have become a vital business development tool, helping businesses maximise every interaction. Systems will continue to progress and offer increasingly intelligent features as we embrace the digital era – now is everyone’s chance to get onboard and make sure they’re not left behind.
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