Professional Services – J Parkinson & Sons Funeral Directors

Who are they?

J Parkinson & Sons (JPS) are independent funeral directors with over 150 years in business. Based out of Rotherham, the 6th-generation firm runs two sites with decades of experience assisting families through bereavement.

What problem did they have?

JPS operate a 24-7, 365-day on-call service so consistency of connection and reliability of service is central to their operations. They also wanted to modernise their systems, and the ability to link both sites’ phones was a key feature that they wanted to explore.

Why did they choose Wayv?

Having already identified the need for new hardware, Warren also saw the benefit to bringing handsets, the phone licenses and broadband into one place – and one bill. Now combined with their Wayv contract, they’re also paying less overall as well as having a streamlined payment.

What key benefits has the Wayv system brought?

  • Streamlined bills and money saved to the business
  • Connectivity across multiple sites
  • App provides flexibility across multiple devices
  • Voicemail-to-email streamlines communications
  • On-hold marketing delivers messaging direct to callers

More details about JPS & the Wayv solution

JPS have a rich history of providing personal services to local people in Rotherham and the surrounding area. Warren (5th generation of the Parkinson family) was impressed from the first face-to-face consultation with Wayv.

Moving from a manual divert system to an app-based system required some training, but after getting used to it, Warren described it as ‘a doddle’! JPS receive contact fairly evenly across phone and email at the moment, although email is becoming more popular, especially for outbound communications such as sharing documentation, making WiFi more important.

Specific features of the system that they benefit from include voicemail-to-email, which brings voicemails directly to their inbox, and on-hold marketing which updates callers with relevant plan information and other notices.

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